The Next Big Idea/The Morning Show

Wow, it is quite empty in here! I guess I will get to keep the next big idea to myself :) (btw- these posts will put published as soon as possible, no post production except tagging)


8:30 – 8:40 am
THE NEXT BIG IDEA WELCOME ADDRESS
Jim Taylor, Futurist and Vice Chairman, Harrison Group


A powerful new environment, integrated efficiencies, everyones ability to participate in media.Lunch in gallery 8 (that is my favorite thing that was said so far)


Media as a tribal phenomenon (I really like this idea).


8:40 – 9:25 am
COURTING THE CONSUMER IN A CONVERGING MEDIA LANDSCAPE
How can we create breakthrough brand messages in a converging media landscape? From courtship to long-term relationship, consumers have an opinion on how you should market to them. Yet technology continues to shift the rules of engagement. Karin discusses how to reach consumers in the increasingly fragmented new media world we live in today.
Karin Timpone, Head of Marketing, Yahoo! Media Group


Innovation


She starts with lo tech examples: Clever examples of images that do not employ the next big from a technology standpoint.


Content Experiences/Entertainment


How does the consumer fit in this landscape?


Cable TV=Brand Destination


Converging Media Landscape=Consumers in Control (I do not think that is the next big idea, I will try not to be a cynic as, that is very easy)


The Importance of Authenticity in this Landscape


Media Ecosystem= Content>Technology>Branding


Allow Fans to show their Creativity=Shakira Viral Video put the album back on to the top 10 after long being off


Participation is a staple in today's media mix


Speaks about Howard Nation, Mission Impossible 3 etc. =Avatar Marketing, Web Casting, Live Streaming events, Live fan questions from the web to Tom Cruise for MI iii


More Tools of the Trade- RSS Feeds (YAY) Content Badges (widgets), blogs, beyond the browser


Programming as "Journey". Survey said 29 percent of people have gone online without a predetermined destination


Focus on Valuable Behaviors= Sign up, tune in, tell a friend, create, distribute, rate, review, purchase.....etc.


"the 9" on Yahoo. Producers Comb the web at night to present a best of the web 9.yahoo.com


What's Next: Deeper Emotional Connection, More Sophisticated Design, Creative Community, Further Globalization


9:30 – 10:15 am
USER-GENERATED CONTENT: A VIEW OF ITS VIRAL, MOBILE & ONLINE FUTURE
Brian Monahan and Michael Schrage engage in an open conversation about how marketers can connect in a dialogue and ultimately forge strong brand relationships with their target audience through user-generated content. Your best customers may turn out to be your most creative advertisers and resellers. Can you afford not to treat them that way? Your customers have opinions and insights that may prove extraordinarily valuable. Your customers can, and should, do more than just buy.
Brian Monahan, Senior Vice President, Director, Emerging Media Content Practice, Universal McCann
Interviewed by Michael Schrage, Co-Director, MIT Media Lab's E-Markets Initiative- Scot Gensler Grouper Networks, a Sony Company


What Kind of Evolution is this going to have?


Consumer Empowerment- Expression through social media/an alternate media media universe/26 Million new blogs last year


Letting Users make ad like assets


"The Big Idea to the Big Ideaology" Scot Gensler


Figure out means to listen, communicate, engage. Turn consumers into consumer advocates at digital touch points


Buy.com Consumer expression of  love for a product through low/no cost ads


Self Selection of Social Networks



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The Next Big Idea Introduction/WI (no) FI

Today I will be covering VNU's The Next Big Idea. It promises to be a great event. Perhaps they will talk about blogging, I would love to learn what that is :)


If you have no interest in Marketing, Advertising, Media and Technology you should not be reading this blog today (you may consider never reading it as, that is the central focus).


.I will do my best to bring the event  to you live but, the WI-FI here is very slow and very expensive so, we will see what happens (it is not looking good). I do promise to post as often as possible!


As I am typing I am noticing that, even though I just paid $10.95 for an hour of WI-FI at the Millennium Hotel in NYC, I cannot get through to any web page!!!


Perhaps I will ask for my money back but, somehow I do not think I will get it without a fight. Long live public WI-FI


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Living La Vida Long Tail

I know that there has been a lot of buzz around the concept of the Long Tail.  The book just came out and suddenly this phrase is an essential part of every talk I head about life on the web. Being a search engine marketer, I have lived with the long tail for a while now but, with every passing day, the long tail enriches my life more and more.


Here are some folks I learned about along the long tail (each have had a major impact on my life and/or work:


In years past including someone's work in your own may be plagiarism. today, it strengthens the long tail. David Armano I salute thee!



I love this guy! Read his blog and you will get smarter!


Frank Gruber always has some great things to share, if you do not already read his blog, you should!



There are so many more along the tail and I must say, it is a fun journey down it!


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VON, How I missed thee!


I was almost able to make it to VON in Boston but alas, my busy life led me home.  So, for all the fans of A Media Circus I have done the next best thing, steal!


The picture about is from Justin Kownacki's blog. I strongly recommend taking a look at his account of the affair, he is a smart fellow!


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Blog Love From The Ladies

 I was at podcamp this weekend and aside from the  there were only a of ladies. Why is this?

Well, thanks to BlogHer we are finally able to read blogs from rationale individuals. Check out this article from ADOTAS

Link to Adotas » BlogHer Launches Ad System for Female Bloggers

Ad(d) Value

For those of you who have had the pleasure to meet me ( :) ) and talk media/advertising/marketing you may know that my ultimate vision of a perfect communications strategy is rooted in adding value to the consumer (SEM most certainly fits into this category and SEM is large part of my life so, I will save that discussion for another post).


Now, I do not claim to be the most polished,  traditionally trained marketer (my core competency and my masters education is in media) however, being in the world of modern media, you really cannot get by without a vast knowledge of marketing and advertising.


Anyone who is worth their weight in modern media has done their homework on the sister disciplines to media (I would include technology in this family as well).


At times I feel very luck not to have studied marketing in a formal environment that harbors old world thinking as, I am able to maintain a bit of outsider perspective and say to myself, "why the hell does anyone think that campaign will help promote/sell a product when the brand attributes, points of differentiation or value (or anything else that helps to form a brands USP) or touted in the campaign?" (re: WASSUP)


I was talking to a friend of mine last week and asked him his opinion on advertising that is seemingly unrelated to the product it is speaking about and he said, "You gotta keep it out there" but why not add value to the brand while keeping it "out there"? Why not attempt to engender love?


Imagine this, you are buying a football highlights DVD from Amazon and you are about to check out and choose your shipping options. You pick three day ground and it has a price tag of $3.99. As you go to complete the process you get a big Budweiser Banner that says, "The Shipping Is On Us, The Beer Is On You, Enjoy!".


A small percent of people will spend that savings on beer (yes, it will be a small number but, a number  nonetheless). Another percent will spend that savings on a beer that has not yet been determined. All things being equal, if that person heads to the store with a positive image of Budweiser in their mind there is chance that the savings Budweiser was so generous to underwrite may have an effect on that consumer. Perhaps it won't have an effect. Perhaps when the DVD is shipped, it will be shipped with a coupon to save x dollars on a case of Bud.


I realize that I have not laid out some groundbreaking marketing plan (or even a radically different use of media) however, it is this type of micro persuasion that, in the aggregate can engender the type of brand love that I do not feel silly (and often time obtrusive and ignored) television commercials can engender.


Call me crazy (some do anyhow, I am used to it!)



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Fear and Loathing at Podcamp

So, for those of you who are very loyal to my blog, I am very sorry for checking out for a few hours. You may think that podcasters do not know how to party but, boy are you wrong!


After the last session we headed over the Grand Canal where there was a nice spread waiting for us. Drinks were underwritten by Jeff Pulver and things got exciting. I had a nice long talk with a young lady about linguistics (something that I really love) and wound up in a strange karoake bar eating fries with Justin. A totally fun night!


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Who said the web is a river?

I first heard the idea of the web as a river when David Sifry mentioned it at Supernova. He responded to my post and said it was a Doc Searls thing (I think) but, I am really not sure as, I just saw this article about the River of News which credits Dave Winer


Anyhow, since I do not know the answer to this question, I am just going to say that I read both of these great blogs and love this concept!Tags: ,


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Session: You and Your Brand

Speakers: C.C. Chapman, Managing the Gray/Accident Hash and Mitch Joel, Six Pixels of Separation


This session is geared to be heavily question and answers because we want to help YOU work on building your brand. We will keep the slides to a minimum and the discussion as active as possible.

The concept is simple but one that many people miss. This is not only for podcasts looking to make money. It's important for everyone to think about their self brand and what it means to them.

Audience submitted question:

* Can you touch on how to balance personal brand w/corporate brand for corporate podcasters?


A Few Key Ideas


Corporate Storytelling


Know Your Personal Brand


Mental Tatoos and Branding


15 Second Elevator Pitch


Don't Emphasize The Technology, Emphasize the Content


Learning you personal story through feedback from others in the social media space


In Marketing, "Always Talk To Strangers" / "It's all about who knows you"  -Mitch Joel


"One to one is not always- one to one and it ends there"


Would you like to sire next to you at dinner? -The Economist


Typically the one to many conversation was one that only companies and large brands could have thorugh spending a lot of money on advertising- New technology has allowed everyday people to employ "real power" to talk to "the many"


The most powerful voting tool ever- The Mouse


"Be you Becuase Others Are Already Taken" - Mitch Joel



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Podcast Session One- : Podcast Marketing - 5 Tools To Grow Your Audience Today

Speaker: Christopher S. Penn, The Financial Aid Podcast and the Student Loan Network


You can check out the presentation here Podcast Marketing


The one theme that seems to be recurring through his presentation is ubiquity. Be at all places at all times with your podcast (and with all your media efforts for that matter)


A little tidbit for all the SEO geek's out there: Did you know: .EDU and .GOV domains are seen as more relevant to search engines so, if you do not have one of those domains make sure that people who do are linking to you


 ,

Talk Shoe


It is pretty awesome who you can meet when coming together to talk about the social media space. I was trying to get a cab from my hotel to BHCC (the home of podcamp) and, while I was talking to the concierge, this nice guys named Mark Juliano said, "you going to podcamp" and the rest was history. Thanks Mark!Tags: , ,


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Why I Came To PodCamp

Some of you who know me may say, "Adam, you do not have a podcast, why go to camp? (you have to love how I say some of you, I am hoping one of you is actually reading this).


Anyhow, I am starting A Media Circus Podcast so, I came to learn!


So far I need to thank Brent Hill from Feedburner for introducing me to Eric Olson (also from Feedburner, and while I am plugging Feedburner, allow me to thank Dick Costolo, CEO of Feedburner for giving me an early morning chuckle; i.e. "Make Time For Profits"). We had a great time last night at the kick off although, not enough love for Adam Curry (I am sort of joking with that comment) and, I would have loved to meet CC Chapman but, I am sure there will be time and, thanks to him I have this cool logo



Also, I need to plug this really cool guy that I had dinner with last night. He wrote a book called "Promoting Your Podcast" and while, I have not read the book, the cover is cool :) and, Jason seemed very knowledgeable so, I for one am going to pick up a copy


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Podcaster In Paradise

For those of you who do not know me (I would be totally psyched if someone who did not know me read my blog, in fact, I am offering a cash gift for the first person who has  never meet me in person to send me an email with their thoughts on new media) I am spending the weekend at Podcamp. My wonderful and forward thinking company Morpheus Media (plug) has agreed to put me up for the weekend so I can get as geeky as I wanna be!


The next few post will be about my experience at Podcamp so, I am giving you fair warning: if you do not care about Podcasting (or me) check back in on Monday as, this weekend has nothing for you.


By the way, I want to say hi to Colette Vogele Esq.. I got the Podcasting Legal Guide tonight and I saw you name and it made me smile so, if you are scouring the blogosphere, drop a note!


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File This Under The "Ringleader Fully Approves" File

 has launched a a mobile campaign that gets a beer drinkers A+ on the Add Value Through Emerging Media scale.

I picked this campaign up from and think it is a great example of creating something valuable and relevant. Do I think it will generate barrels or beer sales, probably not but, did it cost less then a one , you can bet your knickers it did. This created campaign has local bar locator as well as many other features you should take a look at.

At the end of the day is this the holy grail of through emerging media, well, no! But at least they are thinking, are you?

Link to Adotas » Carling Beer Fans Find Pubs and Perks on WAP Site

Gucci Cleans Website with AJAX

 

 

I recently picked this up from Adverblog and thought that this would be a great thing to start my new theme surrounding adding value through emerging media. Adverblog seemed to really like the fact that Gucci decided to shelve flash in favor of AJAX however, other than improved searchability, AJAX was not used in a Web 2.0 fashion at all. In fact, the use of AJAX here adds no value to the end user as, the functionality is reminiscent of a flash app. I am not saying that Gucci needs to pull out all the Web 2.0 bells and whistles. In fact, I am getting sick of saying web 2.0, I JUST WANT VALUE DAMMIT! Let people tag items so friends can search what their friends are searching. Give people a Gucci locker to save items, do something to add value to the user experience. I have decided to give value grades and this one gets a D+. Two things were done right: 1. The sheer fact that the agency Wollzelle decided to use AJAX is a plus but the fact that they think they are redefining user experience is a big bad minus! 2. Wollzelle realized that they were producing an e-commerce site and recognized the importance of searchability. Overall, this seems to be a display a tricks but, I am hoping that the effort was in the name of search! Link to Gucci