Carling Beer has launched a a mobile campaign that gets a beer drinkers A+ on the Add Value Through Emerging Media scale.
I picked this campaign up from Adotas and think it is a great example of creating something valuable and relevant. Do I think it will generate barrels or beer sales, probably not but, did it cost less then a one thirty second spot, you can bet your knickers it did. This Marvellous Mobile created campaign has WAP local bar locator as well as many other features you should take a look at.
At the end of the day is this the holy grail of adding value through emerging media, well, no! But at least they are thinking, are you?
Link to Adotas » Carling Beer Fans Find Pubs and Perks on WAP Site