Wow, it is quite empty in here! I guess I will get to keep the next big idea to myself :) (btw- these posts will put published as soon as possible, no post production except tagging)
8:30 – 8:40 am
THE NEXT BIG IDEA WELCOME ADDRESS
Jim Taylor, Futurist and Vice Chairman, Harrison Group
A powerful new environment, integrated efficiencies, everyones ability to participate in media.Lunch in gallery 8 (that is my favorite thing that was said so far)
Media as a tribal phenomenon (I really like this idea).
8:40 – 9:25 am
COURTING THE CONSUMER IN A CONVERGING MEDIA LANDSCAPE
How can we create breakthrough brand messages in a converging media landscape? From courtship to long-term relationship, consumers have an opinion on how you should market to them. Yet technology continues to shift the rules of engagement. Karin discusses how to reach consumers in the increasingly fragmented new media world we live in today.
Karin Timpone, Head of Marketing, Yahoo! Media Group
Innovation
She starts with lo tech examples: Clever examples of images that do not employ the next big from a technology standpoint.
Content Experiences/Entertainment
How does the consumer fit in this landscape?
Cable TV=Brand Destination
Converging Media Landscape=Consumers in Control (I do not think that is the next big idea, I will try not to be a cynic as, that is very easy)
The Importance of Authenticity in this Landscape
Media Ecosystem= Content>Technology>Branding
Allow Fans to show their Creativity=Shakira Viral Video put the album back on to the top 10 after long being off
Participation is a staple in today's media mix
Speaks about Howard Nation, Mission Impossible 3 etc. =Avatar Marketing, Web Casting, Live Streaming events, Live fan questions from the web to Tom Cruise for MI iii
More Tools of the Trade- RSS Feeds (YAY) Content Badges (widgets), blogs, beyond the browser
Programming as "Journey". Survey said 29 percent of people have gone online without a predetermined destination
Focus on Valuable Behaviors= Sign up, tune in, tell a friend, create, distribute, rate, review, purchase.....etc.
"the 9" on Yahoo. Producers Comb the web at night to present a best of the web 9.yahoo.com
What's Next: Deeper Emotional Connection, More Sophisticated Design, Creative Community, Further Globalization
9:30 – 10:15 am
USER-GENERATED CONTENT: A VIEW OF ITS VIRAL, MOBILE & ONLINE FUTURE
Brian Monahan and Michael Schrage engage in an open conversation about how marketers can connect in a dialogue and ultimately forge strong brand relationships with their target audience through user-generated content. Your best customers may turn out to be your most creative advertisers and resellers. Can you afford not to treat them that way? Your customers have opinions and insights that may prove extraordinarily valuable. Your customers can, and should, do more than just buy.
Brian Monahan, Senior Vice President, Director, Emerging Media Content Practice, Universal McCann
Interviewed by Michael Schrage, Co-Director, MIT Media Lab's E-Markets Initiative- Scot Gensler Grouper Networks, a Sony Company
What Kind of Evolution is this going to have?
Consumer Empowerment- Expression through social media/an alternate media media universe/26 Million new blogs last year
Letting Users make ad like assets
"The Big Idea to the Big Ideaology" Scot Gensler
Figure out means to listen, communicate, engage. Turn consumers into consumer advocates at digital touch points
Buy.com Consumer expression of love for a product through low/no cost ads
Self Selection of Social Networks
Tags: VNU, the next big idea, RSS, Marketing, Widgets, Yahoo, Mobile, Consumer Control, Cable TV, Convergence, Karin Timpone, Jim Taylor, Yahoo, Harrison Group, Tribal, Brian Monahan, Universal Mcann, Tom Cruise, Avatar Marketing, Mobile, Howard Stern, Shakira, Creativity, Video, Viral, Media Ecosystem, consumer behavior, 9.yahoo.com, Ami Brophy, Clio Awards, Buy.com, UGC, Grouper Networks, Best Buy, Sony, My Space, YouTube, Friendster, Product Reviews, Del Monte, IPG, Emerging Media
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