SES NYC The Search Landscape (raw notes)

What's the most popular search engine? The most used search engine? What vertical areas of search are growing? Are people using search toolbars more or less? Representatives from major ratings and traffic analysis services share stats and info on topics such as these, in this session.


Moderator:




Speakers:



Bill Tancer



  • Google continues to grow at a rate 18.7% compared to april 2006

  • Yahoo and MSN have been relatively flat in terms of market share of visits

  • The top 3 engines captured 78% of all searches

  • Google is up to 64%, Yahoo 22.5%, MSN, 11.8%, Ask 3.5%


  • Google

    • 70% done on google.com

    • 10% You Tube

    • 8% Google Image search

    • 5% Gmail

    • 1.4% Google Video



  • Yahoo is the dominant player in terms of email services

  • Myspace hold 33% of emails service search market

  • Gmail only hold 2.79% of email search market share


  • Prediction- Pay Attention to Google Base

    • still very small

    • has to have critical mass of buyers and sellers

    • Coldwell Banker and other realtors uploaded a significant amount of content to Google Base

    • Top two site as downstream sites from Google base are real estate

    • Traffic from Google base 14.7% employment, 12% real estate, 10.3% auto




Kenneth Cassar- (metrics are from Nielsen Netrating)



  • Google 55%, Yahoo 21%, MSN 10%, Ask 2%, AOL 5%, Other 7%

  • Google share up about 8%


  • Search is the dominant means of referral to retailers

    • Search 19%, 67% direct to site, comparison shopping 2%, 12% traditional online ads

    • conversion traffic is Direct to site 82%, search 8%



  • Google drove 54% or transactional search, yahoo 17%, MSN 14%, Ask 6%


James M. Lamberti



  • The qSearch Landscape

  • Importance of monitoring latent transactions

  • 6.9 billion queries in january 2007

  • more people searching month over month

  • heavy searchers are 20% of the searching community and are searching more and more often

  • Google 46%, Yahoo 27% MSN 11%, AOL 5%


  • Why?

    • Brand Equity

    • Distribution

    • Performance in key vertical markets



  • Consumers are overwhelming satisfactory with search results, no matter which engine they use

  • Google users are 49% loyal as opposes to Yahoo 33%, MSN 24% Ask 24%


  • Clicks

    • 38% growth

    • Pay attention to SEO, it commands most search clicks

    • Sponsors clicks up 11% jan to feb 07




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