Community-built web sites, the popular Wikipedia and new sites allowing content being shared through "tagging" can be a great way to tap into links and search-driven traffic. This session looks at some social media services and strategies to tap into them in an appropriate manner.
- Neil Patel, co-founder, Advantage Consulting Services
- Rand Fishkin, CEO, SEOmoz.org
- Andy Hagans, Strategist, Text Link Ads
- Nick Wilson, Founder, Communicontent
- Social Media Optimization
Rand Fishkin
- Show the community that you are a participant
- Build traffic from alternative sources
- Influence Traditional Media
- SEO= Perceived as spam in the social sphere
- Control your brand before others do
- mention of the McCain debacle on MySpace
Neil Patel
- Leveraging Digg and StumbleUpon
- "Picture of the craziest urinals around the world"
- Be sure to stay away from obvious self promotion
- Best time to submit 11 am pst?
Andy Hagans
- Titling is half the battle...can it be on a magazine cover
- you need to win people in 3 seconds or lose them
- Link out generously
Overall a way less than inspiring session. Aside from telling me a lot of what I already know (which I understand, there are different skill levels at these things) some very bad practices were covered.
Tags: SES, SES NYC, Search Engine Strategies, Rohit Bhargava, Ogilvy Public Relations Worldwide, Neil Patel, Advantage Consulting Services, Rand Fishkin, SEOmoz.org, Andy Hagans, Text Link Ads, NIck Wilson, Communicontent, Social Media, Search, SEM, SEO, PR, Search Engine Marketing