If you are in the area today, stop by Digiday: Networks (well, you cannot just stop by, but if you really want to come and do not have a ticket--I have not used my plus one :) )
I will be leading an all-star panel at 12:15 about the future of Ad Networks. More to come later today (as the future is so bright...)
12:15pm: The Next Generation Ad Network: What are the emerging digital network models for publishers and advertisers across platforms? How will the branded, performance, video, mobile, social networks evolve and offer more effective advertising for brands and return for publishers? What are the bleeding edge technologies behind them? And how has a tight economy given them life as the next big thing for content owners and brands? Will networks shift from selling impressions to purely selling data? Shift from site-specific to audience-centric media buying?
Moderator: Adam Broitman, Founder and Ringleader, circ.us
Speakers:
Bant Breen, President, Digital Communications, Initiative Worldwide
Paran Johar, CMO, JumpTap
Andy Monfried, CEO, Lotame
Rob Gorrie, President, Adcentricity
Chris Riggs, CEO, Imirus
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I will be leading an all-star panel at 12:15 about the future of Ad Networks. More to come later today (as the future is so bright...)
12:15pm: The Next Generation Ad Network: What are the emerging digital network models for publishers and advertisers across platforms? How will the branded, performance, video, mobile, social networks evolve and offer more effective advertising for brands and return for publishers? What are the bleeding edge technologies behind them? And how has a tight economy given them life as the next big thing for content owners and brands? Will networks shift from selling impressions to purely selling data? Shift from site-specific to audience-centric media buying?
Moderator: Adam Broitman, Founder and Ringleader, circ.us
Speakers:
Bant Breen, President, Digital Communications, Initiative Worldwide
Paran Johar, CMO, JumpTap
Andy Monfried, CEO, Lotame
Rob Gorrie, President, Adcentricity
Chris Riggs, CEO, Imirus
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