I recently wrote an article for iMedia on social media and the dilemma that the agency world has encountered in dealing with the question; what competencies are best suited to deal this new way of interacting with media; and what agency is best suited to handle these chores?

I had some help from industry leaders--who I would like to thank:

David Berkowitz, director of emerging media & client strategy at 360i
Shiv Singh, vice president, social media & global strategic initiatives at Razorfish
Rick Liebling, global director, account management at Taylor
Michael Lazerow, founder, chairman, and CEO at Buddy Media
Christine Perkett, founder and CEO at PerkettPR
Shel Holtz, principal at Holtz Communication + Technology

There was also a lot of chatter about this topic on Twitter and I would like to thank all of you who retweeted, blogged or mentioned the piece:

Eric Tsai

Neal Wiser

Yaron Orenstein

Dianna Kersey

Kim Brater

Rick Morgan

Marnie Grona

Charles Yao

Hessie Jones

Anita Lai

Jay Baer

Bruce Hendrickson

I hope that this dialogue proves to be something of value to the industry.