- How for have we come when it comes to the integration of social media into our marketing efforts?
- Whose responsibility is it to handle social media?
- Does social media belong as a line item on a media plan, or should it be interwoven into an entire marketing effort?
- How does an agency charge for social media?
- What challenges do agencies face when dealing with social media?
- Do we need a new type of agency to handle social media, or can our current agency structures suffice?
- What are the unique benefits of social media for marketers?
These questions and many more will be answered tomorrow at the very first OMMA Social. I will be speaking with some old friends as well as some new ones and am very excited. I look forward to seeing all of you that can make it, and for those that cannot, I will do my best to bring you some of the goods. You can also follow the event on Twitter. You can also follow all the Tweets at Hashtags.org.
Here is my panel:
Media Plans: Additive or Core Ingredient? Putting Social Media in the Mix
For most marketers, social media represents the latest new ingredient to a marketing mix whose recipe gets more complicated all the time. While it’s all the rage, is social media a must-have for all marketers? If not, what categories and brands is it particularly appropriate for and how should they use it? Also discussed: using social media to listen to consumers.
Moderator: Joe Marchese, President, SocialVibe
Augustine Fou, SVP, Digital Strategist, MRM Worldwide
Greg Verdino, Chief Strategy Officer, Crayon
David Berkowitz, Director of Emerging Media & Client Strategy, 360i
Rich Gagnon, Chief Media Officer, DRAFT FCB
Adam J. Broitman, Director of Emerging and Creative Strategy, Morpheus Media