I have to admit, it is alarming how many brand marketers still feel that they can support a successful campaign with a single presence online. I am not suggesting that the microsite is useless, but I do believe that the microsite is merely one weapon in the arsenal.
The web is a series interlinked hypertext. The modern web user is less discriminant as to how they reach their information, as long as they get what they want. It is this fact that makes it a necessity for a brand to have a ubiquitous presence as opposed to a singular, centralized presence. This is the basis for my latest article in iMedia. Head over there and take a look. I would love to hear your thoughts on this subject.
The web is a series interlinked hypertext. The modern web user is less discriminant as to how they reach their information, as long as they get what they want. It is this fact that makes it a necessity for a brand to have a ubiquitous presence as opposed to a singular, centralized presence. This is the basis for my latest article in iMedia. Head over there and take a look. I would love to hear your thoughts on this subject.