Location Based Mobile Advertising
Opportunities to be discussed include proximity marketing and location based services - and the options available for mobile advertising.
Moderator: Jim Manis, CEO, 1024 Wireless Services & CEO, Mobile Giving Foundation
Brian Levin, CEO, Useful Networks
David Klein, Vice President, Advertising Sales, Navteq
Lisa Uhrmacher General Manager, Mobile Advertising Sprint
Opportunities to be discussed include proximity marketing and location based services - and the options available for mobile advertising.
Moderator: Jim Manis, CEO, 1024 Wireless Services & CEO, Mobile Giving Foundation
Brian Levin, CEO, Useful Networks
David Klein, Vice President, Advertising Sales, Navteq
Lisa Uhrmacher General Manager, Mobile Advertising Sprint
- What type of threat does Google pose to carriers with their location based services?
- "the road to hell is littered with location based services" Levin
- privacy stigma
- carriers go overboard with privacy measures
- google has brought these services to the forefront by making them free
- It was either to make text interoperable than it is location/mapping
- Navigation Media
- relevant location based advertising
- scale will be key