Mobile Marketing Forum Day One- AKQA/Mobile Case Studies

AKQA/Mobile Case Studies


Dan Rosen, Founder, AKQA Mobile




  • There will be no eureka moment, but the industry is growing and there are new trends

  • Utilitainment

    • (love that :) )



  • Case Studies

    • Smirnoff

      • mobile great way to engage consumers on the move

      • an example of a brand investing in the media, not just a tactical campaign

      • local and globals modules

      • wearable bluetooth to beam video to people in bars

      • Pocket Bartender

        • the worlds smallest bartender

        • based on a customer insight

        • integration not replication

        • optimizing your media for users on the go



      • Vodkapedia



    • Coke

      • brand led personalization

        • "the greatest gift is giving"

          • M Cards

            • sell for about 5 dollars (hmmm, never heard that before)









    • Nike

      • "Run London"

        • RFID placed on the shoe



      • "SuperSonic"



    • McDonalds

      • "the lost ring"

        • ARG (alternate reality game)

          • global mobile internet presence

          • engaged with bluetooth

          • there were very few logos on the site, they were benefiting from the association











  • The mobile phone- "The Remote Control For Your Life

    • Social Networking a big part of mobile

    • Mobile banking

    • maps

    • tickets