The Internetz: Kicking Newspaper's Azz Since 2008



The data is great news for internetz lovers everywhere--but the bottom line is, there is inherently nothing great about this, and it is hardly news. A few points:

  • I forget who it was that said it at a conference a few years back (earn A Media Circus points by providing this answer ) but, The New York Times does not think of itself as a Newspaper company; they are a media company

    • While I realize that NYT.com has not been able to make up for the lost newspaper revenue, we are still in a transition period.

    • How much do you think the New York Times positioning of, platform agnosticism has to do with this change?

      • (I am not speculating, I am really asking people's opinions)







  1. What do these numbers really tell us?

    1. Newspaper is dying

    2. The role of Newspaper is shifting

    3. People are becoming more eco-aware

    4. There is room for various types of media in our weekly consumption




I would say 2,3 and 4 are valid.

Newspaper will not go anywhere in my lifetime--I would bet the farm on that!

While this news is interesting, the real story is;

  • people are changing, and so are their media habits

  • we have more options than ever; let's celebrate

  • for some, it is still a cozy feeling to curl up on the couch with the Op-Ed section of the New York Times (print version)

  • Media is Media is Media

    • that last point may be meaningless, but hey--it is New Years!




Everyone: Have a great New Years Eve! There are some serious changes coming to A Media Circus in q1 2009 so--stay tuned!
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