(special thanks to Emily Las of Morpheus Media for helping with the title of this one)
So you say you are a progressive marketer. You have already adopted branded content as a weapon in your marketing arsenal. Well, we all know that the impact of content is as loud as the noise made by a tree falling in the forest with no one seeing it, if no one sees it (okay that was a ridiculous metaphor but I am trying to keep you on your toes here).
When talking about the king (content), I am not just referring to what we typically think of as content. Those marketers in the eCommerce game, your product shots and previews can be just as appealing to the right audience as a singing dog is to rabid YouTube fans!
Whether or not you feel the content you possess is compelling, format it for findability and syndication. You never know who will be looking and what they will find interesting. What do you have to lose?
No matter what type of marketing you are doing online, you must pay careful attention to your syndication strategy. The smart marketer will make sure that their content is available for consumption anywhere and everywhere; in exactly the way a consumer wants to consume it.
As we all know, the technology that enables the simplest way to syndicate content online is RSS. While RSS, at its most base level is simple (hence the name) it can be used for more complex strategies that take further advantage of its power. Spend time creating multiple feeds based on context and any other way a consumer may want to consume your content. A well thought out RSS strategy is not simply the following;
"Plug url into Feedburner and get going (Don't get me wrong, I love Feedburner)".
If you have no idea what I am talking about when I refer to, a good RSS strategy, email me, we will chat.
Tags: morpheus media, emily las, ecommerce, search, findability, feedburner, RSS, syndication, strategy, online