Are online banners really that obtrusive? For some maybe they are, but what people may forget is that it is the ad that pays for the content. In case you have missed the online ad blocking craze, have a look at some of the clippings below. I would love to hear what you think!
Adblock Plus: Save your time and traffic
Ever been annoyed by all those ads and banners on the internet that often take longer to download than everything else on the page? Install Adblock Plus now and get rid of them. Right-click on a banner and choose “Adblock” from the context menu — the banner won’t be downloaded again. Maybe even replace parts of the banner address with star symbols to block similar banners as well. Or choose a filter subscription, then even this simple task will usually be unnecessary: the filter subscription will block most advertisements fully automatically.
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Whiting Out the Ads, but at What Cost?
The larger importance of Adblock is its potential for extreme menace to the online-advertising business model. After an installation that takes but a minute or two, Adblock usually makes all commercial communication disappear. No flashing whack-a-mole banners. No Google ads based on the search terms you have entered.
From that perspective, the program is an unwelcome arrival after years of worry that there might never be an online advertising business model to support the expense of creating entertainment programming or journalism, or sophisticated search engines, for that matter.
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Tags: ad blocking, adblock, new york times, online advertising, web strategy, marketing