Graphing Social Patterns: Virtual Gifts, Points, & Currency panel: Show Me The Bunny!

Susan Wu CRV (moderator), Adam Rifkin Renkoo, Gregg Spiridellis JibJab, David Gentzel SocialMedia



  • What are virtual goods? (3 types according to Susan Wu)



    • Decorative Virtual Goods



      • Skins, objects etc

      • Collectible as branded goods, highest ASPs (average selling price) in this category



    • Functional Virtual Goods



      • Things that change your experience



        • Games

        • Facebook Graffiti



      • Supply can be limited

      • Higher ASP and conversion rates than decorative goods



    • Behavioral Virtual Goods



      • Custom actions



        • Now we have poke, super poke but in the future there will most likely by things crated that signify user intent, interests etc



      • Highest Margin



        • You don’t have to create the content



      • Most Scalable








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