Graphing Social Patterns-- From Search to Social: A Brief History of the Web (raw notes)

From Search to Social: A Brief History of the Web


Danny Sullivan, Third Door Media



  • 1st Gen—On the Page



    • Location on frequency on the page mattered etc. (he told is he would start from the very beginning. J



  • 2nd Gen—Off the Page



    • Inbound links etc.



  • 3rd Gen ???



    • Vertical Search

    • Personalized and Social Search



      • Reshaping search based on what you do, where you visit, who you know etc.



    • Personalization Influencers



      • Google personalized home page

      • Personalized search

      • Etc…



    • How do we get more social?



      • Eurekester

      • Yahoo My Web



        • New ideas came about, celebrity searchers etc.



      • Neither Succeeded

      • But what about Facebook



    • The Social Graph



      • Watch what others are doing

      • Monitor clicks in a more trusted environment

      • Reshape results based on what your friends seem to like



        • Problems



          • Friend Pollution

          • Do you have to filter “true” friends

          • Do you need to consider what you will share?







    • Do you really want to share your search results, and are they always relevant?



      • Experimenting with verticalizing via group, friends and other factors in the aggregate



    • Should Facebook develop their own search engine?

    • What might they do?



      • Go vertical

      • Event search

      • Others?

      • …Or Discovery




    • Search Versus Discovery

      • Search is on demand

      • Discovery is related but specific in what you want



        • Stumbleupon, Digg

        • iGoogle related magic tabs









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