Session Description:
If you upload it, will they watch? More often than not, they won't. And sometimes when they do, it's not for the reasons you intended. As viral video grows in popularity, it brings with it as many challenges as it does opportunities. What elements of a video give it pass-along appeal? What tactics can successfully jumpstart a video and give it its initial viewership? How should brands respond to parodies and other consumer generated jibes?
Speakers:
Ian Schafer, CEO, Deep Focus
Cynthia Francis, CEO, Reality Digital
Tom Ajello, Executive Creative Director, Agency.com
Fritz Grobe, Founder, EepyBird.com
Steven Starr, CEO and Co-founder, Revver
Moderator: Max Kalehoff, VP Marketing, Nielsen BuzzMetrics
- Social Media has almost become a cliche and many big marketers are jumping in
- A lot of money is being spent in the social media space
- What is the right way to join the conversation?
What makes a video viral and how can we create something that people want to pass on?
- Coke/Mentos video
- Authenticity
- Document of Passion or obsession
- It is difficult to "push"
- No Need for high production value, organic
- Those who try to hard fail
- being more human
- Humor, pop culture zeitgeist
- Sense of levity
Tags: You Tube, Ian Schaferm Deep Focus, Cynthia Francis, Reality Digital, Tom Ajello, Agency.com, Fritz Grobe, Steven Starr, Revver, Max Kalehoff, Nielsen BuzzMetrics, EepyBird.com
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