Gorilla Marketing Does Not Always Work

I get very frustrated by critics who never have anything good to say about modern advertising and I do not want to be one of those people but, if someone would give me some good advertising, I may not have to!


First let me start by saying...AH!!! I simply do not get it.


Perhaps the fact that I never worked at a traditional ad agency makes me incapable of getting the genius at work here but, I am happy that my thinking is not littered with the tradition and sense of delight that this type of advertising is supposed to bring.


I shall not say much more than, what is the point, where is the value, what brand attributes are being touted here and why the hell would I want to buy a Jeep after seeing this (I would actually prefer to buy a gorilla after seeing this)?





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