To continue along with the McLuhan theme of the other day, I am going to do it. I am going to anger communication students everywhere and write, "The Medium is the Message"!
An external truism to this statement is, what may work in one medium may not work in another. The New York Times Company is learning this and I must say is doing a great job. Check out this article in MediaPost Today, "New York Times Partners With Answers.com".
It is apparent that NYT really gets it. You cannot merely appropriate content that was made for one medium for another medium= no added value, the ringleader loves added value!
If you are going to be in the interactive space, be interactive, please!
Tags: Add Value, Ringleader, McLuhan, The New York Times, Answers.com, Interactive
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