Good Idea, Questionable Execution


In a unique marketing push Netflix has announced a summer concert series called Netflix Live! On Location. That is the good news.


Who is performing you ask:


The Bacon Brothers


Dennis Quaid and The Sharks


The Bruce Willis Blues Band


Contextually it makes sense but....





Let's Stick With The Topic Of Music


I love Bob Marley. In fact, in high school I was in a Marley cover band. So do you think I was excited when I heard the news Exodus+ special additions will be release on a USB memory stick to commemorate the 30th anniversary of the legendary album?


Not at all!


Yes, it is a first, but there is a reason for that. It makes no sense!


Anyhow, if you are interested, find more here



Microsoft Ignites Musicians


Microsoft's new Ignition initiative helps recording artist's promote new material across their various platforms such as the Zune, Xbox and MSN. While this can be seen as a a move to help out the faltering music industry, I see it as a play to leverage Microsoft's more successful to bolster usage of it not so successful "iPod Killer".


The Audience is there, will they adopt the technology?


The first promotion is for U.K. artist Maximo Park and looks something like this:


Zune Marketplace and Zune.net

























•

“Our Velocity” featured as a free download on Zune Marketplace
•

“Don McPhee” offered to U.S. audiences as an exclusive track for two weeks on Zune Marketplace
•

Playlist of 10 favorite tracks from Maxïmo Park lead singer Paul Smith available for download on Zune Marketplace
•

Maxïmo Park’s personal commentary on “Our Earthly Pleasures,” featuring song-by-song descriptions and comments
•

Maxïmo Park-specific page on Zune.net promoting the band’s current activities

Xbox LIVE Marketplace









•

Promotional video download of “Our Velocity” offered at no cost to Xbox LIVE subscribers

MSN Entertainment













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Promotional video stream of “Our Velocity” on MSN Video
•

Listening parties for “Our Earthly Pleasures” during the first two weeks of June on MSN Music, which will allow consumers to listen to the entire album via streaming audio for free


What I really like about this whole thing is that it is a realization of music as franchise, not as solitary product.



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