A riddle: Who get's paid, for the most part, in cash, does not have to claim all their tips for tax purposes (come one, we know the truth) and benefits highly from from customers staying around for as long as possible?
The answer: Bartenders!
So who better to milk for that tax free, cash money?
Enter the lightning connector. Not only do bartenders have to continue to keep their patrons happy, they now have to go out and get new, 30 dollar connectors to do so. Way to go Apple, brilliant strategy!
30 dollars is a small price to pay to keep them tips coming in!