When Lon Safko called me and told me that he was writing a bible I replied, "why don't you go build an ark while you are at it?". Alas, Lon has done something that not many people could do; issue a definitive text on all things social media, with top names from around the world. I have to admit, I was a little bit of a skeptic, but then this massive text showed up at my apartment; now I am a believer.
If you are interested on social media (or new media at large; there is a lot more than just social media in there) for business I suggest going out and picking up a copy of this book (The Social Media Bible)--if for no other reason, you get to read some knowledge from yours truly.