Furthering my series of posts about mobile social networks, I would like to present you with some statistics:
- Users accessing Facebook on their mobile phones spent on average 24 minutes on the site compared with 27.5 minutes daily by computer users (link to story)
- Mobile phone users accessed the site on average 3.3 times per day, compared with 2.3 times for computer users, with the most avid mobile fans 18-24 year old males who spent on average 27 minutes on the site
- According to a survey by Nielsen Company on behalf of Tellabs, 71% of U.S. consumers plan to use some sort of mobile data service daily (the company did not have current daily usage information). Among current mobile Internet users, 55% planned to increase their usage of mobile data services in the next two years, and 48% planned to increase use over the next year. Among non-users, 29% planned to start during that same period (link)
What have we learned:
- Mobile data access is on the rise, therefore mobile social networks will also be on the rise
- The mobile device is perfect for social networking. While the average time spent on Facebook on a mobile phone is less than on a PC, people access it more frequently
It is my opinion that the mobile phone will be used more frequently as the device of choice for social networking; it just makes sense. Access to your social network when you are in social environments is key; these networks are becoming more utility than entertainment.
Your mobile phone is your Yellow Pages, your little black book and your compass to help navigate the seas of your social life.
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