You guessed it-a crayon!
That is right folks, the rumors are all true. I will be joining the company is leading the way in New Marketing, Experimentation and above all, Conversational Marketing (we are so conversational that-between Verdino, Jaffe and me, we can probably talk you to death :) )
In all seriousness, I saw Joseph Jaffe speak about four years ago. It was after his book "Life After The 30 Second Spot" came out and he was on tour (as usual) warning the world about a new marketing era that was to be thrust upon us. While Jaffe does not claim to invent the idea of New Marketing; to my knowledge he was the first to see the maelstrom around the corner and rally marketers around the phrase. It is this reason that I attribute the use of this moniker to him.
After reading the book I bought a copy for everyone at Morpheus Media (we were about 8 people at the time. As of Friday, my last day, Morpheus Media was about 45 people). Just ask Emily Las, Associate Director Of Search and Emerging Media at Morpheus Media-my professional life took a turn (for better or worse-it remains to be seen :) ) after reading Life After The 30 Second Spot.
I immediately "Joined The Conversation" on the Jaffe Juice podcast and even started my own blog, A Media Circ.us (that was nearly three years ago. I do believe that commitment to conversation is key. While I don't have as many readers as some of the bloggers on the Ad Age Power 150, I am truly committed to the readers I do have, and could not be happier with my achievements in social media thus far).
Enough with the Man-Crush on Jaffe. We all know he is a smart dude and a true philosopher-but he is not the only reason for my life change.
Those of you reading who understand the need to never stop moving, learning and growing know that change is inevitable.
I owe much of my success to the founders and Managing Directors of Morpheus Media:
- Shenan Reed
- Jamie Driver
- Alex Golimbu
As well as my Co-Directors
- Jessica Coghan
- Raman Kia
You guys are my family and Morpheus Media will always be in my heart, but I think we all knew it was time for me to move on to new challenges. The timing could not have been better, as Morpheus is well on it's way to becoming one of the foremost digital agencies in the space. The last, nearly four years of my life have been the best professional (and personal) years ever, and it is all of you that made it possible.
As for the newbies at Morpheus, take care of what I helped build. I will be watching all of you and anything you do that is not aligned with the core principles Jamie, Shenan and Alex put in place nearly eight years ago will be seen by me-and you do not want that!
“What we call the beginning is often the end. And to make an end is to make a beginning. The end is where we start from.” -T.S. Elliot