I am always happy when I see a large CPG brand launch in an unconventional manner. Furthermore, I will always root for a brand that goes out on a limb and dips it toes into social marketing. Still, just because your efforts are deemed social does not guarantee success.
Earlier this month (I am not sure exactly when, I found out about this story in Ad Age a few days ago) P&G's Crest began marketing Crest Weekly Clean to bloggers and mom's. With little support from traditional advertising, Crest is looking to garner buzz in the social media arena.
A did a number of searches for Crest Weekly Clean and so far have come up with with one blog (the post is great) and one twitter mention. I also saw the mention on a number of blogs that had more ads than content.
I am hoping (for Crest's sake) that this is just the beggining. My concern is that if nothing is done to further market this product, it will be discontinued before it has the chance to gain traction.
Any further insight about this initiative would be appreciated!
Earlier this month (I am not sure exactly when, I found out about this story in Ad Age a few days ago) P&G's Crest began marketing Crest Weekly Clean to bloggers and mom's. With little support from traditional advertising, Crest is looking to garner buzz in the social media arena.
A did a number of searches for Crest Weekly Clean and so far have come up with with one blog (the post is great) and one twitter mention. I also saw the mention on a number of blogs that had more ads than content.
I am hoping (for Crest's sake) that this is just the beggining. My concern is that if nothing is done to further market this product, it will be discontinued before it has the chance to gain traction.Any further insight about this initiative would be appreciated!