A few days ago I posted about the notion that media planners need to begin to think of their jobs in a more creative light. Media planners also need to start thinking about their jobs as creating experiences.
I recently spoke about this topic at the iBreakfast in NYC. The great folks over at ContextWeb taped the event. I would love to get some feedback!
I recently spoke about this topic at the iBreakfast in NYC. The great folks over at ContextWeb taped the event. I would love to get some feedback!