Mobile Marketing Forum Day Two- Case Study: Perspectives from Brazil

Case Study: Perspectives from Brazil
LATAM (Latin America) is one of the hottest growing markets for mobile marketsng. Join this engaging session to learn about the state of mobile marketing in Brazil. Two of Brazil's leading providers will share some recent successes and case studies.
Daniel Costa, Co-founder, MobX - Mobile Marketing
Federico Pisani Massamormile, CEO, HANZO


  • Population of Brazil 189 MM

  • Stocks are booming, economy is strong

  • GDP growth 1,551 USD trillion

  • Consumer spending boom 6.5% over 2006

  • 127MM phones

  • mobile penetration 67%

  • 4 major carriers

    • Vivo largest mobile carrier