It is a very exciting time to be working in the mobile space. While I am not personally doing a whole lot of paid mobile marketing, many of the brands that I work with are beginning to take a much closer look at this channel and I will continue to stay on top of all of the progressions taking place in this space.
- 1 billions pc’s/3.3 billion mobile subscribers (half the global population)
- a lot of new marketing choices in the mobile space
- MMA from 40 at start to 630 members
- 8 mobile marketing forums around the world
- 2012 $4.5MM in messaging revenue