Marketing To The Person Behind The Persona


There will be time, there will be time
To prepare a face to meet the faces that you meet;
There will be time to murder and create,
And time for all the works and days of hands
That lift and drop a question on your plate;
Time for you and time for me,
And time yet for a hundred indecisions,
And for a hundred visions and revisions,
Before the taking of a toast and tea.



From The Love Song of J. Alfred Prufrock
T.S. Eliot (1888–1965). Prufrock and Other Observations. 1917.



The above is an excerpt that I used in my latest article for iMediaconnection. The article was written with my good friend Jack Tatar. He and I spent a lot of time talking about the gap between how we portray ourselves online, and who we really are (and how this effects marketers of course). It was a pleasure working with Jack on this, I definitely recommend taking a look at his work.



In writing this article we explored the differences between 2 dimensional, non persist online communities and 3D virtual worlds. We were in agreeance that at the end of the day, they are pretty much the same thing; online communities.



We explored the notion of Generation V and how younger generations are becoming increasingly comfortable with 3D persistent virtual environments.



Head over the iMedia and have a look. I would love some feedback!



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