As the advertising/media world becomes more and more enamored with the mobile space, Google continues to provide innovative ways to enhance the mobile experience.
In America, one of the major barriers for many advertisers (and consumers) in the mobile space is connectivity. Well, Google has a solution.
Google Gears allowed us to take certain things like RSS feeds in Google reader offline for when we are not connected to the Internet. Google Gears for mobile will potentially have impact than Google gears, as our handsets are always with us (for most people anyhow).
The irony here is, as Google continues to position itself against Microsoft to be the kings of the mobile future, the first version of Google Gears for mobile was built for Windows Mobile 5 and 6. A very interesting, but potentially brilliant strategy.
In America, one of the major barriers for many advertisers (and consumers) in the mobile space is connectivity. Well, Google has a solution.
Google Gears allowed us to take certain things like RSS feeds in Google reader offline for when we are not connected to the Internet. Google Gears for mobile will potentially have impact than Google gears, as our handsets are always with us (for most people anyhow).
The irony here is, as Google continues to position itself against Microsoft to be the kings of the mobile future, the first version of Google Gears for mobile was built for Windows Mobile 5 and 6. A very interesting, but potentially brilliant strategy.