Denny's has run some pretty uninspired social marketing initiatives in the past. Take, for example, the Vote for Real presidential lookalike contest-in which breakfast enthusiast were asked to submit candidate lookalike videos in order to win a whopping $500 certificate to Denny's. The contest inspired the crème de la crème of presidential imitators. Have a look for yourself-
Hmmmm...
I recently saw a video on Ad Age's 3 minute Ad Age about the Denny's Adopt-a-Band program. Having only briefly heard about the program before, I did some digging-it seems that Denny's is doing a lot of things right with their Denny's All Nighter Program:
The Real Magic Will Happen Over Time
It is hard to say how effective this program is-with all the ideas that have been put into it, it still will only be successful if Denny's is committed to this program over time, and continues to harbor the bonds created during this program. The verdict is still out as to whether or not this program will be a profit center for Denny's-I am excited to see what happens!
Hmmmm...
I recently saw a video on Ad Age's 3 minute Ad Age about the Denny's Adopt-a-Band program. Having only briefly heard about the program before, I did some digging-it seems that Denny's is doing a lot of things right with their Denny's All Nighter Program:
- Band Ambassadors
- That is right, band ambassadors. Denny's is sponsoring musician's on tour by allowing them access to meals at local restaurant while they tour the country
- Co-Creation with established artists
- Denny's is working with artists to create a special late night menu. Here is an example of the conception of one of these late night dishes
- Plain White T's took over the Denny's kitchen to create the cheesecake-inspired "Plain White Shake." Combining vanilla ice cream, an entire piece of cheesecake, whipped cream and white chocolate chips, the boys from Chicago have created heaven in a glass. Check out more photos from their kitchen session here, and watch a behind-the-scenes look at milkshake creation with them!
- Denny's is working with artists to create a special late night menu. Here is an example of the conception of one of these late night dishes
The Real Magic Will Happen Over Time
It is hard to say how effective this program is-with all the ideas that have been put into it, it still will only be successful if Denny's is committed to this program over time, and continues to harbor the bonds created during this program. The verdict is still out as to whether or not this program will be a profit center for Denny's-I am excited to see what happens!