The power of the people: do you know how to leverage it to fuel your organization’s SEO campaign? Anyone who has been searching on Google recently has surely noticed that Wikipedia is ranking well for a staggering number of search phrases: from competitive terms as diverse as Christianity to Hell’s Angels. Come to this session and learn the secrets behind Wikipedia’s unprecedented success and how you can apply similar SEO techniques to expand your keyword list and increase your rankings. The talk will include examples of ‘Wiki-like’ SEO techniques, both for the small Website owner as well as large, CMS powered Websites. Attention will be given to SEO techniques such as CMS modifications that can be made for content publishers and etailers, as well as ways to leverage your visitors so that they create the content and do the work for you. The seminar will also discuss how to balance marketing and conversion best practices with heavy internal linking.
Panelists:
Don Steele, Director of Digital Marketing, Comedy Central
Tom Troja, VP of Marketing and Sales, Pajamas Media
Craig Hordlow, Chief Search Strategist, Red Bricks Media
Moderator: Josh Palau, Group Director, Search, Avenue A | Razorfish
Don Steele
145 wikipedia entries on South Park
Manbearpig on wikipedia
“Our Website cannot stand along, it is not a walled garden”
“How do we work with Wikipedia”
Using what is happening in Wikinews
Craig Hordlow
Wikipedia –98% of back links come from their own site
They tell the entire story form A-Z to capture broad match as well as exact match
CMS Validates Smart Linking
No follow tag
Tom Troja
Emotional Connections
Conversational Marketing
To get beyond the wiki, get people to trust you
Getting People to Market you
The sales funnel is dysfunctional
Cannot control reception
Consideration changes
Wiki is a story telling medium
Speak in a human voice
Tags: OMMA. OMMA east, OMMA 2007, Mediapost, Wiki, SEO