I AM SICK A MARKETERS SAYING "I WANT THE BIG IDEA"
What the hell does that mean anyhow?
A really small "big idea"...
I have been a listener of Joseph Jaffe’s Across the Sound since the beginning, and just when I think I have heard enough of this renegade marketer, he hits me over the head with some slick marketing moves (the master of making waves is back).
I realize the iPhone for an episode initiative has been going on for a while and I have not been a part of the conversation. Well, Leesa Barnes’ audio comment has sprung me into the conversation (if you want to hear her comment you will just have to listen to ATS #86. If you are not an ATS fan, sorry :) You may want to check it out).
First of all, the iPhone for an episode sponsorship was obviously a steal for Chip Griffin of Custom Scoop, the river of sponsorship has flowed from podcast to podcast to blog (you are reading one of them right now, free advertising anyone) and back. Chip got much more than a single show sponsorship; he got the ability to sponsor a whole conversation. Obviously this is what Jaffe was setting up from the start.
Now…on to Leesa.
Leesa, I am calling you out.
I think you know he will get the laptop and I think that you want him to get it for the sake of your book, and I love you for it!
In fact, I am a few conversations away from putting my money where all the mouth’s of this conversation are. Not for the sake of Jaffe getting a Macbook, but for the sake of The Conversation. If I can find a way to make it happen, I will make it happen (or look like a fool, I have no problem with that either).
Tags: Joseph Jaffe, Across The Sound, Leesa Barnes, iPhone For An Episode, Macbook Pro, conversation, iphone, Jaffe Juice