Case Study Set 1
Ed Anuff, CEO, WidgetBox
3 distinct types of Advertising Widgets
Branded Content
In Widget Advertising
Objective Editorial
Branded Content
Ad Supported
E-commerce
Widgets themselves need to need to be marketed
Eyal Gever, CEO/Co-Founder, Gizmoz
(the creator of the MTV Taco Bell campaign)
Personalized avatars based on a picture of yourself and enter it into a widget
Create an MTV audition for a Taco Bell commercial
Answering Machine widget
Hooman Radfar, Founder, Clearspring Technologies
Widgets are bringing the web directly to the consumer
Active versus passive approach
User initiates the relationship
Tags: widgetcon, widgets, Hooman Radfar, Clearspring Technologies, Eyal Gever, Gizmoz, Ed Anuff, Widgetbox