With the aid of Justin Bovington's River Runs Red Calvin Klein has brought it's new scent, IN2U to Second Life.
"Avatar's cannot smell" you say? Well, with the new SL with voice client, who knows what they will be able to do in the future :)
I have not yet had a chance to look at the in-world execution but so far CK seems to doing a lot of things right. Whenever I see long form branded content I get excited and when i went to the CKIN2U site, I got excited.
I am going to do a bit more digging on this one, I will definitely follow up on this campaign.
Tags: Rivers Run Red, Justin Bovington, Calvin Klein, Second Life, IN2U