2007 Media Summit Hollywood and the Digital Consumer: How Technology, Content and Services Establish the Next Level of Consumer Entertainment Experience


Walter Delph,Director, Content & Programming, Verizon FiOS TV
John Penney, Senior Vice President, New Media Business Panning, HBO, Inc.
Kevin Donahue, VP of Content, YouTube
Lewis Henderson, Senior Vice President, William Morris Agency
James Ackerman, Chief Executive Officer (Interim), ClickStar
Ira Rubenstein, Executive Vice President, Digital Sales and Marketing, Sony Pictures
Diane Brady, Senior Writer, BusinessWeek, Moderator
For Session Description & Speaker Bios Click Here


I don’t have a view of who is talking so, I cannot attribute who said what. Hey, I have to charge my laptop at some point.



  • Duality of content in terms of consumption

  • Digital Distribution not a lot of margin

  • New platforms new opportunities

  • “How does the talent participate” is still a questions and what are the new business models

  • FIOS TV in 10 markets, is the pie increasing…10% penetration

  • Distribution is not the only name of the game…we still most focus on content

  • Talent is seeking compensation beyond original distribution

  • Content Adaptation (they mentioned Second Life, hooray)

  • TV is and ad business, movies is primarily transactional (in a traditional sense)

  • Producers must be technologist today on order to aid in telling the story

  • HBO has a testing lab to test emerging platforms

  • Sharing content having a profound effect on the future of film, the way it is created and marketing


  • What is the value of the brand in the UGC space?

    • The most popular stuff on You Tube is generally not the high quality produced content



  • FIOS looks at You Tube as yet another partner in the multi channel universe

  • FIOS working on content partners as tier of strategy

  • This Just In…new channel at HBO…will be AOL’s comedy channel. Curated viral video’s (ummmm)

  • Consumers want to feel like they own part of the brand or part of the show[ajb1] 

  • Difficulty or multiple DRM’s across multiple platforms

  • Steve Jobs creating a closed ecosystem







 [ajb1]important note that consumers want to own part of the content somehow, even a little bit





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