I often hear that a Second Life initiative is not appropriate for a given audience as they are not tech savvy enough. iVillage proves that you can extend the experience beyond Second Life through video and create a multi platform marketing event. This is a great example of a group of people who realize that they are dealing with an emerging platform, have not shyed away due to a small number of users, and are taking a holistic approach whereby Second Life is merely one tool that is being employed. Well Done!
