We have all probably heard the famous quote from Andy Warhol in 1968, "In the future, everyone will be world-famous for 15 minutes".
My questions is, what about the 16th minute?
Another one of my favorite poets Neil Young said, "It's better to burn-out than it is to rust". I like to think that Neil was talking about the 16th minute; the minute after your time has past.
Friend and fellow blogger Greg Verdino alerted me (via his blog of course) to something that I had to comment on. Greg posted the latest video by the highly revered (?) Tay Zonday. While Tay Zonday is one of my personal hero's :), I am wondering whether or not he is taking his modern day classic, Chocolate Rain a little too far.
Actually, let's be honest, if faced with the opportunity that Tay Zonday had after his You Tube success, many of us would have capitalized on it.
But what about a brand? Is Dr. Pepper doing a good job of joining the conversation with this strategy, or is this just another corporate "me too" affair. I am sure it is garnering a lot of attention, but is it attention that the brand really wants? Is this a really effective strategy?
I would love to hear your thoughts!
Tags: Cherry Chocolate Rain, Tay Zonday, Greg Verdino, Neil Young, Andy Warhol