For online retailers, today is not a typical Saturday. This Saturday, the conscientious e-tailer is hard at work pulling numbers from Black Friday, the largest holiday shopping day of the year, both online and off. While brick and mortar stores have had decades to deal with the holiday rush that comes along with the post thanksgiving shopping craze, online retailers are still relatively new to this phenomenon.
or the past few years the rush by online marketers to their analytics reports has resulted in nothing but smiles, this year may be different.
In a report by the Keyhole Competitive Group, the exponential rush to online shops has resulted in up to a 400% lag in many major retail sites, potentially resulting in a loss of site navigability and ultimately sales. Furthermore, Keynote has reported that the companies indexed in their study spoke of, "Struggle with Pressures of High Holiday Traffic".
There is little doubt that many companies forecasted for the same type of growth seen YoY in the 2006 holiday season, however many of the retailers may be in for a surprise.
I would love to hear your stories.
Tags: black friday, ecommerce, shopping, etailing
or the past few years the rush by online marketers to their analytics reports has resulted in nothing but smiles, this year may be different.
In a report by the Keyhole Competitive Group, the exponential rush to online shops has resulted in up to a 400% lag in many major retail sites, potentially resulting in a loss of site navigability and ultimately sales. Furthermore, Keynote has reported that the companies indexed in their study spoke of, "Struggle with Pressures of High Holiday Traffic".
There is little doubt that many companies forecasted for the same type of growth seen YoY in the 2006 holiday season, however many of the retailers may be in for a surprise.
I would love to hear your stories.
Tags: black friday, ecommerce, shopping, etailing