Derrick Oien, President, Intercasting
Dan Monahan, Manager, UMPC Infotainment Programs, Intel
Dr. Larry Marturano, PhD., Director, Social Media Research Lab, Motorola
Bill Godwin, VP of Business Development & Strategy, Zannel, Inc.
John Koller, Sr. Marketing Manager, PSP, Sony Computer Entertainment
Norman Liang, Business Development, Web 2.0, Forum Nokia
Peg Jackson, Managing Director, NeoCarta Ventures, Moderator
Mobile personalization
- 2007 this jumped due to the iPhone
- How we connect content with friends and family
- 2 billion interactive devices currently in the pocket
- 1.4 MM iPhones to date
- Mobile social network about 50MM wide
- Carrier turnover rates are about 30% in the US
- Mobile marketing 2B market
- Mobile CTR's between 3 and 6%
- RSS as a way to personalize content on the mobile phone
There is already personal info in the phone about you
- location based services
- Nokia has 10,000 developers working on mobile browser
- The US marketplace wants their mobile experience to mirror their desktop experience
- Mobile device as a locker for information you need with you
- The iPhone helped to underscore what the US consumer wants
The iPhone is the first device marketed for its UI
- it is really about usability, not the actual device
- One of the pain points of the US mobile market is the fact that you cannot walk into any best buy and get any phone
- Carriers are trying to innovate, but they look at the ecosystem and get concerned to not step on toes
- Its just not the phone anymore. It's the Internet stupid!
Tags: digital hollywood, digital media, mobile, handset, mobile content, personalization