The saying, “content is king” has echoed in the halls of media agencies for as long as I can remember (which is not that long, but I imagine the saying has been a popular media war chant for a very long time).
Well, as we say at Morpheus Media, if content is king, than syndication is its kingdom. This is dramatically exemplified in the current 700MHz spectrum land grab. Whoever controls this so called, beachfront property, will have a significant leg up in the war for consumer attention due to added ability to control how content reaches consumers.
The most interesting part of the 700Mhz spectrum is it’s cross industry appeal. Cable companies, telco’s and internet companies alike are all fawning after this highly coveted band. ATT&T recently purchased a portion of this spectrum not being auctioned off from Aloha Parnters for 2.5billion dollars, and while it is not shocking that a telco purchased this block, the way in which this spectrum is used will be interesting. AT&T, long known simply as a phone company, will most likely use this spectrum to expand their television service, Uverse and other new initiatives.
Watch this space, it is about to get really interesting!
Tags: morpheus media, content, 700mhz spectrum, at&t, Aloha partners