The Good, The Bad, Sears and Circuit City in Second Life

Rule #1 Wait until your initiative is complete before going live.


Rule #2 Get someone else's opinion if you are not sure whether or not you initiative is complete


With the barrage of brands entering Second Life, we are seeing something like a land grab for "I did it first's". If you do it first and do it wrong or incomplete, I say wait and do it second (it is Second Life after all, bad joke).


Enter Sears and Circuit City:


Sears:



  • They have been playing in the 3d space on their site for some time and the build is not terrible, just boring


  • A brilliant groundwork for the future is laid with this build but we are from from the future

    •  Design your own media center, kitchen etc. What a cool concept.


    • I love the fact that Sears is calling out there product RSS feeds as well. Not so revolutionary but, it goes along with the notion that Second Life is and all encompassing medium


    • Finally, I liked the fact that Sears created this as a sandbox, asking for consumer feedback.

    • All in all, a weak yet promising attempt




  • Circuit City

    • What can I say? I think I will abstain for now :)

    • Free iPods (I am not sure that was intentional) but, who really needs that in world?

    • There is also something that is trying to be a digital advisor for home theatres. My advice, just got to the store for now








Tags: , , , , , , ,