I was just reading Mediapost and they spoke about a search engine that I had not heard of called Cha Cha. Now, I realize that they do this for a living but when it comes to search and start ups, the only person who I like to be ahead of me is Michael Arrington (and of course he is where I get most of my info on start ups and I doubt I will ever know about anything he does not know).
On first glance Cha Cha looked like the About.com of search. As I dug, perhaps it was more like Squidoo (a real winner!).
When I test its true functionality as a search engine I realized that Alpha's should stay home (or at least remain closed). I did a search for something that i have been having problems with (the query was "problems importing rwz files into outlook). I got 0 results!
Next I search for "cat" then "monkey" and got nothing. Something was obviously awry. Perhaps this engine does not work on macs (not likely).
Bottom line, I know this was not the true functionality of this product but, BAD FIRST IMPRESSION!
In this day and age you cannot afford bad first impressions as the options for difference are so plentiful. I know what Cha Cha is trying to do with this product and I applaud them for it but, guys, think about how many people you may turn off!
Anyhow, I will check Cha Cha again (maybe, probably not though) in a few weeks and see how things are going.
Tags: Cha Cha, Media, Start Up, Search, Human Search, Semantic Web, Squidoo, About.com
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