3:50 – 3:55 pm
GLOBAL PRODUCT PLACEMENT TRENDS: REACHING THE FRAGMENTED AUDIENCE THROUGH TRADITIONAL MEDIA
A Research Update from PQ Media
Patrick Quinn, President, PQ Media
3:55 – 4:40 pm
DELIVERING THE WORLDWIDE WOW: BEHIND THE SCENES OF CREATING, MARKETING AND MEASURING AN ONLINE WINNER
During this panel discussion, you will hear winning formulas and real-life examples of how to successfully create and measure an online viral marketing buzz, implement cross-platform strategies and build brand relevance by surrounding your customer in new ways. Our experts share how they discovered to delight and engage their customers through online viral advertising that adds brand value by building relevance and presence in their consumers’ lives.
Samantha Saturn, Senior Vice President, New Media, Columbia Records
Gerrit Meier, SVP and GM, Clear Channel Online Music & Radio
Gayle Toberman, MSN Global GM, Branded Entertainment and Experiences, Microsoft Corporation
Moderated by Scott McKenzie, Group Editorial Director, Billboard Information Group
4:40 – 5:25 pm
IN-GAME ADVERTISING: ENABLING MADISON AVENUE TO REACH THE COVETED 18-34 YEAR OLD TARGET MARKET
Video games are the latest frontier in brand placement. Other media can say they drive consumer awareness, but video games are the only medium that has proven it can change consumer preference. Robin will discuss how the burgeoning gaming industry offers powerful and unique opportunities to reach the coveted audience of 18-34 year old males.
Robin Kaminsky, Head of Global Brand Management, Activision Publishing, Inc.
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