Below is yet another example of a cute 30 second spot that will no doubt be passed around the world via the web.
My question is what value is being added here? What is this commercial really selling? Is this simply a less expensive way to do the same thing that the traditional 30 second spot has always done (be cute and sell nothing)?
I must say, I am not sure!
I can tell you that Bunker shoes has gained no favorable brand positioning in my mind and to be honest, when I started writing this, I had already forgotten what company the ad was for.
Is there no way to be viral and add value at the same time?
[youtube=http://www.youtube.com/watch?v=wnqmhxrx5kQ]
I am going to do a test and see if Joseph Jaffe has a watch for his name (I know I sure do). I would love his opinion on the matter as well as anyone else’s.