I think that I am going to change the name of this blog to “A Valuable Circus”. Well, perhaps not as, this is a blog about Media (although, I think I speak as much about advertising and marketing).
Does Adidas really need to draw valueless attention? Do they really need to say, “look at me!”
I love art and think that there are some great creative things being done be ad agencies from a creative perspective but, take a look at these two ads. One if creative visually and adds not value to the product.
The other is just creative and adds tremendous value.
You take a stab at which is which.
http://www.thecoolhunter.net/ads/ADIDAS-STRIKES-AGAIN---WHAT-A-GOAL!/
http://www.thecoolhunter.net/ads/PERSONAL-STAMP-AD/