TV 2.0: Stories from the Front

Television as we know it still commands the largest budgets and the most respect. But it’s also “leaking” into every corner of the digital media spectrum, forcing networks and publishers—large and small—to go beyond the BOX and traditional distribution models to reach elusive viewers (and nervous advertisers). Can you say paradigm shift? Get the latest facts from today’s frontline leaders.


MODERATOR:
David Hutchinson, Senior VP, Business Development, Program Partners, Inc.
PANELISTS:
Ian Blaine, CEO, thePlatform
Daniel Blackman, Strategic Partner, Development, Google Video
Janet Balis, Senior VP, Sales Development, AOL Media Networks
Tony Nethercutt, VP, Sales, YouTube.com
Dana Jones, President and Founder, Ultramercial


Notes



  • Well You Tube is not here but Google is supposed to suffice (that is what we are told although I would have like to hear from YouTube)

  • Offering choices, content for advertising- reverting back to older models where the sponsor is more championed as the one paying for the content that consumers are getting

  • From a consumer standpoint we are coming into a wealth of content over IP

  • From and ad perspective Janet challenges us to do more than simply "in stream". Consider all of the creative dimensions (Go Janet!)

  • Take advantage of the entire medium

  • There is a lot to be said for the new democratic video process (um)

  • How do we allow content to flow around and still have some marketing control

  • How will UGC evolve to user generated programming

  • Cross Platform exposure

  • AOL- we still have people trying to makes sense of the new models

  • The prevailing sentiment at agencies may not be pre rolls in video ads - a lot of people want to innovate

  • When you start getting outside the stream, that is when is starts getting exciting

  • "The attention aggregation business"



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