Kominigarderoben

I have no idea what the title means but, this classy little microsite gets a 7 (1-10 of course) from me.


I read about this Ikea campaign on iMediaConnection and figured I would post some of my own comments on it.


Click to see the site


Thoughts



  • Very big site apparently, it took forever to load

  • Classy look and feel, music adds a sense of elegance (I am not sure this fits the Ikea brand but, who I am to judge :) )

  • Adds Value (we know I love this one). The use of video here really displays the functionality of the furniture in the video and gives an interactive feel to the experience (even though the video is not REALLY interactive in the sense that you hit play and sit back)


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